Sale of parental website Netmums to Aufeminin Group, the French the No.1 publisher of women’s websites worldwide
Netmums
Netmums
| Target | Netmums |
| Deal Type | Mergers & Acquisitions |
| Buyer | Aufeminin Group |
| Territory | |
| Transaction Description | Commodity prices and a number of changing trends in the way consumers buy impact the profit margin food businesses are able to deliver. Sunaxis have helped CFP create a system to analyse individual product recipes, how raw materials are sourced and prices negotiated. CFP now have the tools to understand the exact profit margin of individual lines rather than simply understanding the overall profitability of the company or operating unit. This alone has enabled them to make significant changes in operating processes to deliver improvements in both profits and the range of product choices available. |
| Industry Sector | |
| ICFG Office | Henley-on-Thames |
Sale of parental website Netmums to Aufeminin Group, the French the No.1 publisher of women’s websites worldwide
Netmums
Commodity prices and a number of changing trends in the way consumers buy impact the profit margin food businesses are able to deliver. Sunaxis have helped CFP create a system to analyse individual product recipes, how raw materials are sourced and prices negotiated. CFP now have the tools to understand the exact profit margin of individual lines rather than simply understanding the overall profitability of the company or operating unit. This alone has enabled them to make significant changes in operating processes to deliver improvements in both profits and the range of product choices available.
