Transactions

Connect is the world’s leading Customer Experience and Unified Communications managed services provider for global businesses and supports a diverse range of blue-chip organisations across the globe. Connect supports global enterprise customers such as Johnson & Johnson, BP and Coty in the deployment and management of their unified communications and contact centre environments. The company has achieved strong growth since an LDC-backed MBO in 2014, culminating in turnover in the year to December 2018 of £30m.

G3 Comms is an established business communications and network integrator, supporting multi-site UK enterprises, often with international operations. G3’s global reach is supported by its international network providing resilient voice and data services around the world. Turnover for the year to April 2019 was in excess of £20 million and its roster of high-profile clients include Volkswagen and Morningstar.

The merger of the two businesses will create a market-leading Customer Experience (CX) and Unified Communications (UC) managed services provider, generating annual revenues in excess of £55 million. The combined group will be one of the largest firms of its kind in the UK, and is backed by Apiary Capital.

Connect’s Alex Tupman and Martin Cross, will lead the group as CEO and CTO respectively, together with G3’s James Arnold-Roberts and Adam Young, who will become group Managing Director and COO. The board will be supplemented with the appointments of industry veterans Mark Thompson as Chairman, and G3 co-founder, Tony Parrish, as non-executive director.

HMT, led by Andrew Thomson and Ricky Lane acted as lead advisors to LDC on the transaction which included assessing the strategic options for the shareholders and management, identifying suitable investment partners, negotiating detailed investment terms, tax structuring and project managing the deal to a successful completion.