ICFG Spain advises Best 11 Group on the acquisition of Digital Embassy
| Target | Digital Embassy |
| Deal Type | Mergers & Acquisitions |
| Buyer | Best 11 Group |
| Territory | Spain |
| Transaction Description | Digital Embassy consolidates its position in the ecosystem of influencers and brands after the integration operation in BEST 11 Group. This holding company, which includes the sports representation agencies Best Of You Area Sport Team; the technology companies Olocip (Artificial Intelligence) and Lake Projects (Web 3) and Marbella Football Club, among others, extends its position in the marketing and digital strategy sector. The company founded in 2017 by Azahara Ramos is currently a benchmark in connecting commercial brands with their target audience and in the commitment to professional influencer profiles that identify with the values of the companies. Pioneers in creating exclusive experiences for influencers such as “BrandVillage” and “BrandMountain”, Digital Embassy also organises specialised showexperiences for each brand. For BEST 11 Group, it is an honour to count on the experience of Digital Embassy and its entire team of professionals in a future that is now a common and global challenge. |
| Industry Sector | Technology, Media & Comms |
| ICFG Office | Madrid |
Advised by Seabird Capital, member of ICFG based in Spain, Spain’s leading influencer marketing agency makes a qualitative leap to Best Of You-led holding company
