YFM Backs Buyout of Big Brand Foodservice Marketing Agency
| Target | Omne Agency |
| Deal Type | Debt & Equity Financing |
| Buyer | YFM Equity Partners |
| Territory | UK |
| Transaction Description | Headquartered in Bedfordshire, Omne has developed a global client base since its founding in 2001, servicing major names such as Unilever, McCain and Arla. The full-service b2b agency provides a range of marketing solutions, including end-to-end strategic consulting, insight and trend forecasting, brand campaigns, ABM demand generation, specialist trade communications and an award-winning incentive/rewards software solution. The agency is currently nominated for B2B Agency of the Year in the 2024 B2B Marketing Awards. YFM’s £8.7 million MBO investment will help Omne to enhance its team of sector and discipline experts to pursue further growth through new customer wins. The MBO is being led by incumbent Omne CEO, Michael Gividen. David Wrench, Partner at YFM commented: “We were delighted to work with HMT on our investment in Omne. The pragmatic advice and hands-on support we received from the HMT team throughout the transaction was invaluable. Their input helped us to overcome roadblocks and complete the transaction in a timely manner.” Wendy Hart commented: “We are delighted to have advised the YFM team on their investment in Omne Agency. YFM’s support will enable Omne to accelerate their growth plans and strengthen to team to develop their client base. We look forward to working with them again in the future.” |
| Industry Sector | Business & Professional services |
| ICFG Office | Henley-on-Thames |
ICFG UK / HMT, led by Partner Wendy Hart, Associate Director Ross O’Riordan and Senior Manager Luisa Taroni provided buyside advisory services to YFM Equity Partners on their £8.7million investment in Omne Agency, a specialist foodservice marketing agency that counts some of the world’s largest food and beverage brands among its clients
